UGC ad for KOLDA (concept) · 9:16
Developedlike software.Finished like film.
Video, developed.
Ads, launches, explainers and customer stories for teams that ship often. Every piece runs through a production system we built ourselves: timed to the voice, rendered in code, and measured before it reaches you.
01 · WORK
Selected work
Every piece in the format it was delivered in. Every case with its proof sheet.
Architecture promo for Graphite & Stone (concept) · 16:9
Recurring character ad, in English and Japanese · 9:16
App launch video for Counterbell (concept) · 16:9
Customer story for Counterbell (concept) · 9:16
Product film for Northcount (concept) · 9:16
02 · FIRENGINE
Every piece goes through FireNgine,the production system we built.
It plans the piece against the voice, renders it in code and measures every export. Nothing leaves without its proof sheet.
03 · PROOF
The proof sheet.
Every delivery ships with one. This is the one for hook (a) of the KOLDA ad, measured on the delivered file.
| Check | Target | Measured | Status |
|---|---|---|---|
| Loudness | −14 LUFS ±1 | −14.2 LUFS | passes |
| True peak | −1 dBTP or lower | −4.3 dBTP | passes |
| Voice over music | 10 LU or more | +15.9 LU | passes |
| Text inside Meta's safe zone | all text | all text | passes |
| Worst text contrast | 4.5:1 or more | 4.95:1 | passes |
| Captions in and out, worst | within 1 frame | 0 frames | passes |
| Product the same in every generated shot | ΔE2000 10 or less | 10.42 in one still | didn't pass |
One check didn't pass: in one generated still, the handle's navy measured 10.42 against a limit of 10, under the freezer's cold light. We delivered it with the number.
No CTR, ROAS or retention: the ad has not run.
04 · CONTACT
Have a script, a voice-overor a product to launch?
Send a short brief or write to us. We'll come back with questions, then one central idea for the piece before anything is made.
hello@firendev.com